Staff

Steve Sellers and Margaret Saadi Kramer

Steve started as a young executive as the Manager of Business Affairs at Carolco Pictures where he handled administration of the company’s entire music catalog. Since 1996, he has been responsible for the exclusive worldwide film footage and music cues marketing of the StudioCanal catalog (Canal+), which contains over 7,000 films.

In 1997, after scripting and producing a video for indie records giant Epitaph Records, Margaret left her long-time role as magazine editor and music columnist to provide full-time music publishing advice to songwriters, many Grammy-nominated.

Together in 2001, Steve and Margaret launched the Brand X Music Catalogue through their company Antic Inc. Since then, the two have licensed cues for literally hundreds of motion picture advertising campaigns and video games, commercials, internet, television promotion (in all its formats), webisodes, in-stores, mobile downloads, demos and home video.

Juan Ponciano

Juan comes to Brand X Music via UCLA’s Business of Music program. In his home state of Virginia, Juan was first chair of the percussion section of the world-renowned Bishop Ireton Wind Ensemble, directed by Dr. Garwood Whaley. Juan studied musical scores and played many instruments from a very young age, and this knowledge of the details and components of a well-written cue makes him in-house researcher extraordinaire.